Business Latest Pakistan

Daraz vows to empower customers with instant messaging, image review features

LAHORE, Pakistan: Daraz, Pakistan’s leading online marketplace, has introduced Instant Messaging and Image Reviews – two new features that serve to empower customers by allowing them to make more informed purchase decisions.

These new features offer customers an assortment of more than five million products, which includes everything from high-tech electronic devices to everyday use household items.

Through Instant Messaging, customers can interact with more than 17,000 marketplace sellers and leading partner brands such as L’Oréal, Unilever, Samsung and Hisense for queries regarding products.

Customers can remain in contact with sellers even after they have placed their order and received their product if they require further assistance.

The image review feature will also facilitate customers in a similar way. Through this feature, Daraz users have access to information from other customers as it allows users to add images to their products’ review. Customers looking to make a similar purchase can gauge the experiences of others and make well-informed buying decisions.

“Building a relationship of trust with our consumers is a priority at Daraz and we are always working on innovative ideas that might benefit them,” Daraz Pakistan Managing Director Ehsan Saya said. “This recent introduction of Instant Messaging and Image Reviews is very important to provide our users with an accurate picture of online shopping.”

About Daraz
Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 10 million products in more than 100+ categories and delivers more than 2 million packages every month to all corners of its countries.

In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of the mission to ‘make it easy to do business anywhere in the era of the digital economy’.