LAHORE: Hopscotch, a leading kidswear brand in Pakistan, with 31 stores in 20 cities and an active online website: www.ilovehopscotch.com, ran a campaign event “Box of Kindness” ahead of its 5th Birthday.
The event was attended by leading social media influencers, leading bloggers and the general public where they donated generously to the children in need.
Following the trend of social messages they have set through their anti-bullying campaign in 2018, Hopscotch has now taken other social initiatives, and along with Box of Life, they also introduced Box of Kindness. Box of Life is an eco-friendly campaign launched by Hopscotch entailing giving out of seeds that can be planted to encourage a healthy and clean environment. Box of Kindness, on the other hand, consists of pre-loved clothes that are donated to children in need. Hopscotch strongly believes in giving back to society and aims to fulfil its corporate social responsibility. Hopscotch being a project of passion for the founders, Romana and Harris, aims to create quality kidswear products in Pakistani market. Now that the brand is turning 5 years old soon, they ran a campaign “Box of Kindness” to celebrate their 5th year as a successful brand.
Speaking about the new campaign Box of Kindness, the CEO Romana said, “We are humbled to run a campaign where people can donate to the less fortunate so that the kids in need can feel happy and wear clothes they can’t otherwise afford. The smiles on these kids’ faces give us immense joy.”
The design team of Hopscotch also added, “Our fun-filled philosophy at Hopscotch revolves around magic and sparkle, exploring hidden treasures and making fantastical stories. We love adding surprises to our kids’ adventures, including the kids who cannot afford to wear the clothes otherwise. Hence we’ve started this new campaign.”
Hopscotch started in 2014 with an idea that why can’t the 4th largest cotton producing country in the world create an awesome clothing brand for kids? Romana and Harris thought that they were the right duo to tackle this problem, and Hopscotch was born. They created Hopscotch as a tribute to the joy and wonder of childhood.