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PSL 4th Edition’s Broadcasting, Live Streaming Rights Sold 358pc Higher

LAHORE: Pakistan Cricket Board on Friday said that Pakistan Super League (PSL) broadcasting and the live streaming deal was worth 358 per cent higher than the previous deal.

The Blitz Advertisement and its partner Techfront had won the bid for the TV broadcast and live streaming rights of the PSL 4th edition to be played in Pakistan and UAE in February and March.

PCB in a statement said the new deal is priced 358 per cent more than the previous three seasons of the league.

It said that the actual figures of the agreement would remain confidential.

“The new rights cycle renews a time-tested partnership between Pakistan Cricket Board, Blitz Advertising and Techfront,” it stated.

The details of local and foreign television channels that will air PSL 2019 will be “finalised and then released in due course”, the statement added.

“We have successfully exceeded our targets for the new PSL broadcast and live streaming rights,” Pakistan Cricket Board (PCB) Chairman Ehsan Mani said.

It may be mentioned here that unlike the previous three editions of the PSL, this time, the PCB has decided to sell the media rights, instead of buying specific time of different TV channels to live telecast the matches through arrangements made by the PCB.

When the PCB launched the PSL in 2016, no TV channel was ready to offer a reasonable price for seeking the media rights as the fate of the first edition was still hanging in the balance. At that stage, then PCB chairman Najam Sethi and his team had decided to buy the transmission time of three sports channels and made all other arrangements on their own of broadcasting and collecting the commercials which eventually paid rich dividends.