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Driving Fashion Retail into the age of technology: launched

LAHORE: Pakistan’s premier online fashion portal is now LIVE! Offering consumers a platform to access and retail the best established and burgeoning Pakistani designer clothes and accessories. Indeed endeavours to go beyond a basic online clothing store and to showcase trend forecasts, present a fashion blog, curate top to toe looks as created by a series of stylists and fashion bloggers, offer bespoke clothing services et al. launch took place on May 09th 2016 at Royal Palm in Lahore. Hosted by Juggun Kazim with Cybil J. Chowdhry as the red carpet host, the event featured a customised experience zone with 3D installations and a live fashion presentation featuring models Nooray Bhatti, Cybil J Chowdhry, Sonia Nazir, Rahmat Ajmal, Maham Ali, Maria Suhaib & Rachel Gill followed by a light show by Disaster Crew unveiling logo. Anush Ammar and Munib Altaf, the pioneering spearheads at, introduced the portal and provided audience members with a run though of the portal. This was followed up by a live musical performance by Zoe Viccaji. The event was sponsored by Coca Cola and WAK group with event management was done by Sana Bhatti & JBnJaws and public relations by Lotus PR. features a diversity of collections from designers including Ali Xeeshan, The House of Kamiar Rokni, Sania Maskatiya, Faraz Manan, Farah Talib Aziz, Zara Shahjahan, MAHGUL, Saira Shakira, Feeha Jamshed, Rana Noman Haq and Neemar Jewels. In addition to existing seasonal collections, also offers made to order clothing and accessories from a selection of brands through online bookings and appointments, along with retailing collections across lawn, prét, luxury prét, formals & bridals.

Powered by Pulsar Technologies (Pvt) Limited, is accessible through any device with internet connectivity. With a dedicated mobile app to download for free and accessible through any computer based device, the portal also offers shipping services locally and worldwide. Indeed the portal is the brainchild of finance based entrepreneur and fashion aficionado Anush Ammar, a graduate of the prestigious Stanford University and the Co – founder and CEO of AA Commodities Private Limited – a commodities brokerage firm that combines all the best practices of the industry with profound stress on trading mechanisms and market research.

“We endeavor for to be the beacon of a new era for the growth in accessibility and online retail of Pakistani fashion. The entire retail experience is paramount to us – we want to create looks for our global and local patrons, give them access to top trends in Pakistan, help them style pieces together or create something special. We also aim to be a one stop shop: so whatever a patron wants; be it a simple kameez for work or a bespoke creation for their engagement, Fabbitt will have you covered. It’s really only a click away.” said Anush Ammar, CEO of

Fashion features editor of, Alina Shahid said; “Our seasoned team of fashion industry professionals provide the most bespoke service in luxury shopping attending to every to client’s need, from expert styling advice to tailored wardrobe recommendations, everything is just a click away.”

Haiya Bokhari, the style consultant of explains; “Fabbitt represents a forward looking approach to fashion. It recognizes that social media and technology are fast changing dynamics of the business and Fabbitt helps customers locally and internationally capitalise on this transforming landscape by bringing style to the tip of their fingers. It’s the future, really”.