NEW YORK- When YouTube was launched, it irritated the TV and cable networks for building huge audience by hosting pirated material. Now it is planning to launch paid TV service.
Reportedly, YouTube is negotiating with the same networks to stream TV through a paid service called Unplugged which can be a web-based alternative to the cable box.
This move represents a massive shift going on in TV industry as networks aim to resolute the flow of cord cutters by looking at former adversaries in the tech world to help evoke audiences, especially the younger one.
YouTube, which is owned by Google parent Alphabet Inc., is talking to major media companies, including Comcast Corp.’s NBCUniversal, Viacom Inc., 21st Century Fox Inc. and CBS Corp., according to Bloomberg, citing anonymous sources.
A YouTube spokeswoman said the company does not comment on “rumor or speculation.”
The plan, allegedly is in progress since 2012, and would package the four major TV networks with a dash of cable offerings. Another option would provide thematic packages, such as comedy or fashion channels.
These packages, known as skinny bundles are meant to be a solution for cable TV’s declining audiences. Furthermore these bundles will allow customers to choose smaller, customized packages of TV channels at low price. YouTube plan to sell its bundles for less than $35.
But it is a big challenge for YouTube in managing this as the site has a great proportion of audience which enjoys things for free.