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Amazing Top Stories

Four sales slogans that always work

Here are the sales slogans that you should memorize because they always work,

Sustain certainty

There’s a big difference between getting someone to like your product and getting someone to buy. They need to feel certain it’s right for them, so engage their doubts. Challenge consumers to critique your product. When they fail to find significant faults, they become more confident of the product’s merits.

Underpin the positive

During a sales conversation, listen closely for comments your customer makes that reinforce your position. Maybe they say, “I’ve never thought of it that way.” Or, “I can see how that might help us.” Then respond by saying “I hear that a lot,” or mention another client of yours who said the same thing. You’re bringing them over to your way of thinking.

Let the customer do the selling

Think of it this way: Rather than sell a customer, you’re providing the evidence for customers to sell themselves. Entrepreneur suggest asking potential buyers what they look for in your type of product. “The idea is that if they self-generate the list of attributes they desire, and we have those, then they can conclude for themselves we are the right product for them.

Keep meeting their needs

People buy in order to experience the feelings they get from having their needs met. Your product may meet those needs, yes, but customers are also looking for you to meet them on a personal level. If a potential customer doesn’t like something in your product, call back when it’s fixed — and say thanks for the great idea.

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