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Top Stories World

Six most powerful brands in world

Here are the world’s most powerful brands. Have a look,

Walt Disney

Brand strength: 91.8

Brand value: $31.7 billion

Brand value rank: 24

What happened: The acquisition of Star Wars, ESPN, Pixar, The Muppets and Marvel has made Disney the most powerful brand in the world. But Disney is not only powerful because of recent purchases, it benefits from a long and established history.

Lego

Brand strength: 91.6

Brand value: $4.5 billion

Brand value rank: 324

What happened: The least-valuable brand in the top 10 is also the second-most powerful. Its success is built upon the strong foundation of being in every child’s toy box.

L’OrĂ©al

Brand strength: 91.5

Brand value: $14.9 billion

Brand value rank: 80

What happened: L’OrĂ©al has managed to maintain an air of exclusivity, despite its huge number of dedicated consumers.

PwC

Brand strength: 91.5

Brand value: $18.6 billion

Brand value rank: 58

What happened? PricewaterhouseCoopers has a brand built on being one of the Big Four auditors, alongside KPMG, EY and Deloitte.

McKinsey

Brand strength: 91.4

Brand value: $4.8 billion

Brand value rank: 288

What Happened: The consulting firm McKinsey has a power network of more than 1,400 partners and 18,5000 employees. The brand is constantly adapting to changes in the workplace and its consultants are often drafted in to lead big business transformations.

Nike

Brand Strength: 90.7

Brand Value: $28 billion

Brand value rank: 29

What Happened: Nike has defined “cool” for 40 years and the brand’s popular appeal has not fallen in recent times, boosting sales as a result.

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