LONDON: Apple CEO Tim Cook has made sensational revelation that the tech giant earned profit of $18.4 billion – some £12.8 billion – for the quarter ending December 26, having sold 74.8 million iPhones during the three-month period.
“To put that volume into perspective, it’s an average of over 34,000 iPhones an hour, 24 hours a day, seven days a week for 13 straight weeks,” said Apple CEO Tim Cook.
Those figures helped the Cupertino Company hit a major milestone – one billion active devices, including iPhone, iPad, Mac, iPod touch, Apple TV, and Apple Watch.
CEO Tim Cook said: “Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV.
“The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”
Apple says it gathered this data by tracking device that interacted with its services within the last 90 days.
For comparison, Google confirmed a total of 1.4 billion active Android devices were currently in circulation worldwide back in September.
However this superior figure doesn’t translate into superior revenue.
“We have a huge number of devices actively engaged with our services and that number is growing very fast,” Apple chief financial officer Luca Maestri said.
“If you think about it in the context of how [other] internet services businesses are valued, it seems very clear to us that our services business is not valued correctly.”
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