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Seven social media trends in 2016

Social media landscape is so fluid that it changes every few seconds. But in Pakistan, it takes a while to pick up and dominate the bandwidth for a longer period of time compared to other developed regions of the world. But we aren’t complaining as the future appears bright for the social trends this year.

Snapchat

2016 will see an amplified shift on the way to Snapchat as it will keep on familiarizing more features and the demographic that ‘Snaps’ frequently may also hit age groups a bit above the 14-25 age brackets.

Since the app not only allows a user to post pictures with short lifespan but also offer snap stories. Hence, the Snapchat will get more traffic, new accounts and attention as compared to other photo sharing social networks.

Velfies

Velfie is the new selfie. Velfie trend is gradually progressing and spreading. Thanks to the Facebook Live Broadcasts stream feature, now one can easily stream their videos while making them in real time!

Our common folk and celebrities alike have topped the Dubsmash game already. We’ll just have to wait and see how creatively the netizens of Pakistan make use of the velfies.

Movie Promotions

2015 was heralded as the year of the Pakistani cinema. Quite a few movie releases were met with an enthusiastic response and the same can be predicted for this year. The movies built a great hype and people relied on views of other movie goers widely shared on social media.

Increase in awareness and activism

Social media is not only for entertainment or self-promotion. Social media has played a vital role in spreading awareness across the world and has brought people closer who care about their respective causes.

Rise of Social Media Messaging Apps

Social media messaging apps will still be reigning with WhatsApp and Facebook Messenger leading the way. The messaging apps provide a reprieve from the broadcast social media and people tend to take the conversation elsewhere from prying eyes.

Facebook Articles

With the launch of this new feature, forget all the news pieces we had to click on new tab or window to read. This social long form feature will allow publishers to post articles on Facebook only, where the reader does not need to open the source link for that matter.

Social media search

We were only hearing of a dedicated Facebook search engine, now it is becoming more viable and unavoidable as more people instead of googling some event or bit of news find it more convenient to search it within Facebook only. This may lead to relatively less dependence on Google for information seekers.

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