Majority of the women is fond of designer lawn and there is a race between them to wear the first launch first. But here are a few facts that even a well-informed lady will not be aware of.
All Lawn Is A Formula-Based Design
Different is not an apt word reserved for lawn as it has derived an almost formula like ho-hum of handful elements such as florals, baroque swirls and paisley. Made on cutout-like designated pattern for neckline and hems. You just have to sew them straight no creative ingenuity needed.
‘Sold Out’ And Lawn Making Money Is Only Half Truth
While fashion designers flaunt that their ‘lawn sold out’, the term “sold-out” holds little meaning when they produce meager 15000 joras and Textile Mill giants produce each design in hundreds of thousands and roll out several collections in a year. A substantial number of designer joras also go as goodies to friends, bloggers, editors and others so you know.
Designers Don’t Really Produce Their Own Lawn
Sorry to break the bubble, but designers don’t really make the lawn themselves. Usually a textile mill owner approaches a renowned designer to up their credentials and the designer usually makes a print on his/her computer (and in some cases lets some chhotu do it) based on mill owner’s capability. The mill then produces fabric, prints, and packages and markets it along with their own non-designer lawn. So yeah, it’s more or less generic.
Lawn Is The Most Rapidly Plagiarized Product
Because of little product differentiation besides the print itself, you can buy a replica or first copy of expensive Rs7000 jora in less than 7 days of its launch. Blame it on internal whistleblowers or the amazingly speedy vendors that make copies so good they almost look indistinguishable when placed next to the real deal.
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