LAHORE: Master Celeste as part of its 50th Year Anniversary Celebrations & “A Better Sleep Initiate” has facilitated recently inaugurated Sleep-Disordered Breathing Clinic at Jinnah Hospital Pulmonology department with bedding facility for patients of Apnea. Inaugurated by the hospital’s Chief Executive Prof Dr Mehmood Shaukat, the department, in collaboration with Master Celeste and Phillips provides treatment for patients suffering from Apnea, a temporary cessation of breathing occurred during sleep.
Master Memory Pillow, a technology designed by NASA absorbs pressure and heat, conforming neck support for comfortable and sound sleep, thus, helping patients of Apnea to sleep well. Laying emphasis on the importance of sleep and the usefulness of the product, Prof Dr Mehmood Shaukat said the hospital would ensure upkeep and maintenance of the facility to provide patients with long term benefits.
Speaking at the occasion Prof Dr Zafar Hussain Iqbal, head of Pulmonology said, “Most people having Apnea do not realize they suffer from this condition. It is the most common in people who are obese or have large neck or crowding of the upper airway. Jinnah Hospital is the first government hospital in Pakistan to introduce Sleep-Disordered Breathing Clinic, which would not have been possible without the joint collaboration of Master Celeste and Phillips.”
Committed to providing comfort and health care to customers since 1963, Master through Moltyfoam and Celeste, aims to create awareness of benefits of sleep for positive well-being. Shahzad Malik, Managing Director of Master Celeste said, “You spend one third of your lives on the mattress and a pillow you choose. Sleep deprivation causes health to deteriorate ultimately leading to chronic and fatal consequences. Master is dedicated to building a healthier nation by supporting medical and health institutes by introducing and facilitating them with Master’s latest technological products exquisitely designed to cater particular health problems.”
Also referred to as The Sleep Lab, patients in this ward will be kept under observation for at least 24 hours to ensure cure to the health disorder. Doctors at the hospital urged the attendees to watch out for symptoms of apnea and seek help without any delays.