The basic objective behind these seems gathering attention of the general public, something done by commercial organizations in normal circumstances.
It is first time in the history of the country that the youth brand of Telenor, Djuice introduced ‘Angotha Chalao Muhim’ (voting thumb drive), part of the ‘Khamooshi ka Boycott’ campaign of the company.
Running for the last 45 days, the drive extensively used all means of media to propagate the cause.
According to Pakistan’s most visited, largest and independent website The News Tribe, corporate sector in addition to the youth has largely hailed the initiative, while other organizations have attempted to follow the suite.
Samra Qadir, associated with the marketing discipline of different brands, said it was a ‘suicide attack’ for any brand to go ahead with a political idea. Djuice proved that it has clinched the idea and successfully caught eye of the public.
It is pertinent to mention here that 800 million voter will cast their right to more than 270 National Assembly and 500 provincial assembly seats on Saturday, May 11, 2013.
The focus of the advertising agencies and other organizations has been youths and the campaigns of the former have been organized accordingly.