Karachi: Oracle Commerce has been unveiled as a complete commerce solution for businesses that allows organizations to provide a consistent customer experience across the web, contact center, mobile devices, social media and retail stores.
It is designed to help businesses deliver consistent, relevant and personalized cross-channel customer experiences.
Oracle Commerce unifies Oracle ATG Commerce and Oracle Endeca alike. Businesses face difficult commerce challenges that include the advent of diverse communication channels, unpredictable consumer interaction paths and expanding customer diversity.
The users also have granular control over search and guided navigation, merchandising, content-targeting and personalization that deliver relevant, scalable customer experiences in less time.
Oracle Commerce features pre-built components that allow business teams to quickly and easily launch new brands and websites, enter new markets, and integrate new channels with the site creation wizard. All channels can be seamlessly managed and optimized with Oracle Commerce to drive the entire cross-channel customer experience strategy.
The new application can leverage existing customer experience technology investments and any technology stack, from analytics to CRM, to interactive media, to recommendations that can deliver abird’s eye view of all customer interactions.
Oracle Commerce combines the best web commerce and customer experience
solutions to enable businesses, whether B2C or B2B, to optimize the cross channel commerce experience,” said Ken Volpe, SVP, Product Development, Oracle Commerce. “Oracle Commerce demonstrates our focus on helping businesses leverage every aspect of its operations and technology investments to anticipate and exceed customer expectations.”
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