Karachi: JWT has acquired stakes in Pakistan’s digital marketing agency converge technologies aimed at capturing a big share in the domestic digital market set to be enter into developing stage from nascent level.
WPP has announced that its advertising and communications company JWT is set to acquire, by subscription for new shares, a minority stake in Converge Technologies.
Mobilink has recently hired Converge Technologies as its Digital Company for social media contents, solutions and monitoring in order to update its customers with new media.
The digital agency has also worked for different telecom companies in the past including Zong, Telenor, Ufone, PTCL and Warid.
Besides, the digital marketing services agency has clients such as Nokia, Pakistan State Oil, PTCL, and Unilever.
Converge Technologies is a content driven company and offers a one window solution for content needs in all the standard formats particularly production & editing.
WPP said in a statement: “This investment continues WPP’s strategy of developing its services in faster growing geographic markets and sectors and strengthening its capabilities in digital media and the application of technology.
“WPP has set a target of 35-40% of revenue derived from digital in the next five years. Pakistan is one of the fastest-growing markets in the world, identified by Goldman Sachs as one of the Next 11 economies to watch.”
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