Karachi: LG Electronics (LGE) participated in ISE (Integrated Systems Europe) 2012, the biggest commercial display show in Europe, held in Amsterdam, the Netherlands, for three days from January 31. During the show, LGE introduced its new commercial LED display devices to enhance its B2B marketing.
The company displayed this year’s strategic products, which include digital signage, hotel TV systems and video conference systems. In the 598sqm display space, an LED promotion zone was set up to advertise the unique advantages of LGE’s LED products with the aim of securing a strong leadership position in the commercial LED display market.
The LGE also unveiled its 165-inch LED multi-vision panel, whose bevel, i.e., the thickness of the gap between individual screens, is just 5.3mm, the thinnest in the world. Although the screen is composed of nine 55-ich LED displays, the huge screen delivers a perfect viewing effect and visual cohesion, giving viewers the impression they are looking at just one large screen.
It also set up a comparison zone where visitors to the event could easily confirm the energy and cost-saving effects of LGE products equipped with Smart Energy Saving technology, which reduces energy consumption by up to 30% compared to traditional LED products.
In the specially arranged display zone, LGE presented some sample uses of the products in diverse spaces including hotel lobbies, hotel guest rooms, automobile dealerships and gas stations to enable customers to verify the characteristics and advantages of each product more easily.
Ki-moon Baek, Senior Vice President of Commercial Marketing said, “LGE will consolidate its leading position in the global display market with a diverse lineup of commercial displays equipped with the latest LED technology.
ISE (Integrated Systems Europe), the largest European commercial display trade show, is attended by over 40,000 visitors eager to see the latest products of the more than 700 participating companies.