New York: YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators including.
The Google-owned website’s dive into original content includes deals with celebrity partners such as pop music star Madonna and actor Ashton Kutcher.
“Today, the Web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube,” Robert Kyncl, YouTube’s global head of content partnerships, wrote in a blog post.
“These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven,” Kyncl said.
He further said that, “Even more talented creators and original entertainment will soon join YouTube’s existing channel lineup,”.
YouTube unveiled numerous high-profile names among the channel producers, including Jay-Z, Amy Poehler and Ashton Kutcher.
Among the producers announced as having channels were Reuters, Electus, Slate and The Wall Street Journal. (Electus is producing several channels, as is Berman-Braun.)
Lionsgate is the only movie and television studio among nearly 100 content partners. CSI creator Antony Zuiker will be creating content for Black Box TV on one channel; Sofia Vergara is involved in an Hispanic pop culture channel.
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